Meet Dr. Jason Selk

Top Performance Coach and Keynote Speaker

About Dr. Jason Selk

Creating the Biological Advantage for Elite Performance

While serving as the Director of Mental Training for the St Louis Cardinals, Dr. Jason Selk helped the team win their first world series in over 20 years, and in 2011 he assisted the Cardinals in the historic feat of winning their second world championship in a six-year period.

In addition to working with world-class athletes, Dr. Selk helps business leaders, executives, and top sales people develop mental toughness, increase confidence and focus, and substantially grow the bottom line. More importantly, he helps his clients achieve life balance and health, because people who are happier are the ones who are most successful.

A licensed mental health professional, Dr. Selk earned his doctorate in counseling and sport psychology at the University of Missouri. His client list includes companies such as Morgan Stanley, Ernst & Young, Merrill Lynch, Edward Jones, Bacardi, and Enterprise Rent-a-Car. A regular contributor to Forbes and Inc., he has been featured in such publications as Success, Men’s Health, Shape, Self, and USA today, and on television and radio shows on CNBC, ABC, CBS, NBC, and ESPN.

In 2022, Dr. Selk also co-founded Level Up — a performance coaching mobile app that combines video lessons by Dr. Selk plus practice and implementation in the app to drive ultimate accountability, discipline and habit for long-term success.

His latest book Relentless Solution Focus has hit the best-seller list multiple times. Selk’s earlier book, Executive Toughness, was ranked one of the best career development books ever published by Book Authority. His first book, 10-Minute Toughness, is on pace to be one of the best-selling sports psychology books of all time, while Organize Tomorrow Today was ranked as a top best-selling business book of 2016 by CEO Read. And in 2018, his book Lead Any Team to Win was recognized by Bloomberg as one of the top ten best leadership books of the year.

Jason's Philosophy

Jason's philosophy is that he knows he will play a small role in his clients' lives, but he takes his role very seriously. He believes it is his responsibility to show up every day fully prepared. Whether it be with speaking or coaching, there is no excuse for his message to be anything less than compelling, thoughtful, and highly effective.

Relentless Pursuit of Greatness

Get the tools you need to start your mental toughness training with Jason Selk’s bestsellers, including his latest book, Relentless Solution Focus.


What Leaders are Saying

10-Minute Toughness is a solid mental-training program. In fact, I feel it is the best of its kind… [It is] what the title says: ten minutes a day that connect your talents and abilities to the outcome you are seeking. As a retired NFL player, I can see as many applications in the business world as on the football field.”

Jeff Wilkins, Former NFL Pro Bowl Kicker

“What first drew me to Jason’s perspective, first as a professional but ultimately as a friend, was that his approach to success empowered his clients not only to succeed in life more often but also to enjoy the success they created.”

Andy Hill, Former President, CBS Television

The mental side of the game is extremely important. 10-Minute Toughness helps players develop the mental toughness needed for success. It really makes a difference.

Walt Jocketty General Manager for the Cincinnati Reds

[Jason Selk] asked some questions that made me think about things in a way that I never have. There is real value in that.

Joe Buck, Hall of Fame Sportscaster

Before learning the mental workout, I really didn’t know if I would be healthy enough to be able to compete in the (Olympic) games. Once I started doing the mental workouts everyday, I immediately started having better training sessions, and I knew I was on track.

Justin Spring Head Men's Gymnastics Coach Olympic Games

Jason has spent a tremendous amount of time and energy developing effective mental training programs and coaches’ workshops. He is truly committed to helping individuals and teams to perform at their very best, when it really counts.

Peter Vidmar, Olympic Gold Medalist Internationally acclaimed lecturer and author

Jason became world renowned for a reason; he is powerful, transformative and riveting. His proven techniques have changed the manner in which I think day-to-day and helped me embrace a new level of focus I didn’t know existed.

Ben Newman, CEO The Continued Fight Author

Selk lays it all out there in his brilliant book, Relentless Solution Focus. I am admirer of his work and teachings.

Jim Rome, Iconic Sports Radio and Television Host

10-Minute Toughness literally changed my life. So many others suggest what your end result should be, but not any help on HOW to actually do it. 10-MT is a step-by-step guide to helping people achieve their goals and to be tough when it matters the most. Without 10-MT I never would have been able to go to the Olympics in 2010 and win a bronze medal. I really suggest 10-MT to anyone (athlete or not) who needs help in putting together a plan to reach his/her goals.

Shannon Bahrke Olympic Silver and Bronze Medalist

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